Post thumbnail of YouTube:  Over 1 Billion Served! (every day!)
12 October 2009
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YouTube: Over 1 Billion Served! (every day!)

Way back when you could pass a McDonalds and see the count on the sign out front that showed how many millions of burgers they had served. Eventually this count was replaced by “Millions and Millions Served” which I believe is now “Billions and Billions Served.”
So here comes YouTube with …

Post thumbnail of Hulu Grabs the Big Bucks
9 October 2009
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Hulu Grabs the Big Bucks

As newspapers and magazine’s cringe in pain seeing advertising dollars disappear, Television executives should take note of the recent announcement that Hulu has signed a major ad deal. ┬áMediavest (http://www.mediavestww.com), a major media buying firm based in New York and Los Angeles, diverted dollars that were targeted for television to …

Post thumbnail of Broadband Adoption and Online Video
7 October 2009
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Broadband Adoption and Online Video

A few takeaways from the articles referenced below. Most people in the US have access to a broadband connection. According to the numbers below, 96% of Americans do. Most people prefer to watch video programs on their televisions, while leaning back on the couch or recliner. As you’ll see below, …

Post thumbnail of Squeezing More Value Out of Your Video Ad
6 October 2009
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Squeezing More Value Out of Your Video Ad

There is no doubt there is a storm of cash heading towards video programming delivered over the Internet. When you’re paying a set price per 1,000 sets of eyeballs (PPM), and when you’re in a good position to negotiate, an advertiser can squeeze huge value out of a web-based audience. …

Post thumbnail of Online Video Advertising Will Grow by 32% This Year
5 October 2009
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Online Video Advertising Will Grow by 32% This Year

Based on the information below, it looks like there will be more advertising dollars to work with in the coming year for live and on-demand programming. We’ve seen this with many of our content producers – major advertisers are starting to get in the game. The opportunities we’ve seen have …

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